You have just received your concealed carry permit… this is a great accomplishment. It means you have taken it upon yourself to be responsible for the safety of yourself, your family and your community. Carrying a concealed handgun is also a very personal choice and a lifestyle change. Every person has a different reason for … Read more
Competition for Students There is a lot of competition for instructors to attract students in the concealed carry instruction business. Instructors are increasingly trying to compete for students. There are good instructors; and there are not so good instructors. It is becoming ever increasingly difficult for students to determine the difference between the two. This … Read more
Language is a tool of communication and persuasion. In today’s world, marketing firms and political action groups spend uncountable sums of money to convince us to purchase products or support candidates and causes. With the advent of mass marketing, manipulating the masses into the desired group-think is the goal each of these organizations strive for. … Read more