Competition for Students There is a lot of competition for instructors to attract students in the concealed carry instruction business. Instructors are increasingly trying to compete for students. There are good instructors; and there are not so good instructors. It is becoming ever increasingly difficult for students to determine the difference between the two. This … Read moreThe Race to the Bottom – What is Value in a Concealed Carry Instructor?
Language is a tool of communication and persuasion. In today’s world, marketing firms and political action groups spend uncountable sums of money to convince us to purchase products or support candidates and causes. With the advent of mass marketing, manipulating the masses into the desired group-think is the goal each of these organizations strive for. … Read moreTaking the Language Back from Anti-gunners
Safety is something we do not wish to take for granted. Those of us in the firearms community live by 4 Cardinal Rules whichaplly to all aspects of safety. There are more safety aspects to be sure, but these are the foundation from which we build. It is important to not only memorize these rules, … Read moreThe 4 Cardinal Rules of Firearm Safety: They Mean More Than You Think They Do